📄 Research Papers

The Impact of Sustainable Finance on Millennial Investment Strategies

(Submitted to Ecology, Economy, and Society – The INSEE Journal)

Millennials prioritise ethical investments such as
green bonds and ESG funds, moving toward
socially responsible investing. Their choices are driven by
sustainability, financial benefits, and corporate transparency, often informed
by technology and social media.

I conducted primary research to study the depth of this trend
among millennials.
🔗 Link to Paper

The Impact of Digital Transformation on Consumer Behavior in Emerging Markets

(Work in Progress – To be Published)

Explores how e-commerce and mobile payments
are reshaping consumer purchasing habits in emerging markets, and how companies
adapt marketing strategies to connect with digitally savvy
consumers, especially in India and Southeast Asia.

The Effect of Behavioral Economics on Pricing Strategies

(Work in Progress – To be Published)

Researches how digital transformation—through
e-commerce and mobile payments—reshapes
consumer purchasing behaviour. Examines how companies use
marketing strategies to engage digitally empowered consumers
in India and Southeast Asia.